By Lesroy W. Williams Observer Reporter
” (Basseterre, St. Kitts) – Cable and Wireless has taken a fresh approach to the telecommunications market in the Caribbean with its introduction of LIME: Landline, Internet, Mobile, Entertainment. LIME is now the trading name of Cable and Wireless. The new trading name was launched in 13 markets Caribbean-wide on November 3. The 13 Caribbean countries include St. Kitts and Nevis, Turks and Caicos Islands, British Virgin Islands, Jamaica, Grenada, St. Vincent and the Grenadines, Antigua and Barbuda, Barbados, Cayman Islands, Montserrat, Dominica, St. Lucia and Anguilla. “We”re a new business – a fresh approach from Cable and Wireless – and we offer a new promise to our customers. A promise that we”ll use our international credentials to bring the best technologies to this region and build products and services that make Caribbean people’s lives better; and a promise that we”ll deliver the best service and the best communication services across the board”from landline to mobile and from broadband to TV and entertainment,” a communiqu” from the company stated. Thursday Online Code for Issue # 732 is PGO In St. Kitts and Nevis, LIME was introduced on October 31 at the Ocean Terrace Inn Conference Room with members of the media and the executive staff of Cable and Wireless. LIME is intended to make the Caribbean a better place for customers, colleagues and communities by offering more than a name change; it is offering a new and different business with a new and different approach, Chief Executive of Cable and Wireless, Richard Dodd, said in a video message. “Too many companies are taking money from people and giving nothing back,” Mr. Dodd said. LIME promises to be a cut above the rest by offering better customer service and more advanced technology, new LIME country manager of St. Kitts and Nevis, David Lake said. LIME would improve cellular technology by the introduction of a 3G network that would deliver high speed internet among other advanced mobile services. With respect to its customers, LIME promises to have call centers where” customers will be answered within one minute; invest in training staff to be better equipped to look after their customers; publish their financial results and show where they invest their profits; and provide service to their customers within one day of national crises such as hurricanes. With respect to the community, LIME intends to organize a LIME Kindness Day every year where voluntary community work will be done; invest $5 million into major carnivals and cultural events; make sure that every child in primary schools has access to a computer with internet connection; provide broadband access and teaching resources to every primary school in any market where they operate; and reduce paper wastage by 15 percent and double their recycling volumes every year. “We have a responsibility to the communities that we serve,” Mr. Lake said.