By L.K. Hewlett
The official countdown the St. Kitts Music Festival began on Monday with the launch of its promotions campaign at the Circus.
The audience was treated to ticket and Music Festival paraphernalia give-aways, and live performances by steel pans, calypsonians and local bands.
With just 35 days to go, the Music Festival Marketing Committee is in full gear, putting up banners, posters and airing numerous radio ads locally, regionally and internationally.
“This year is a milestone for the St Kitts Music Festival. It’s our tenth anniversary and as such, will be celebrated in a manner befitting its auspices and distinction,” said Clement ‘Juni’ Liburd, Chairman of the Publicity and Promotions Committee. “Leading up to the event, citizens can expect the usual media blitz along with promotional activities, give-aways and entertainment.”
Liburd said the Festival Committee is sticking with its winning formula regarding the line up for the four-night entertainment explosion.
Liburd stated that Sunday night has been the most difficult in terms of support by festivalgoers.
Last year’s Sunday night line up which included the illustrious Country Singer Kenny Rogers proved to be the most successful thus far.
Liburd noted that one of the reasons behind the huge success of the Festival has been its blend of performing artistes from different genres. This has helped make it appealing to people of different age groups who have appreciation for different types of music.
“The Music Festival has always incorporated something for everyone. From Jazz to R&B, to Country and Hip Hop, to Calypso and Gospel, to Reggae and Soca,” Liburd said. “This year is no different when it comes to the high level of entertainment that will be experienced at the Festival.
The final line up has been announced and it seems to have gone over well on the local and international scenes.
“With performers of such calibre as Air Supply, Dionne Warwick, Shaggy, Arturo Tapin, Yolanda Adams, and our home grown acts like Nu Vybes and Masud Sadiki, this year promises to be unforgettable,” Liburd said.
Executive Director of the St. Kitts Music Festival, Allistair Williams, also expects this festival to be an ‘historic one.’
“Based on the ‘who’s who’ of regional and international superstars that have graced the stage at Fort Thomas since 1996, we have reason to expect great things from the Festival’s 10th anniversary,” Williams said. “St. Kitts Music Festival is unique and has a reputation to live up to. Fans have been calling for all sorts of different artistes they’d like to see and we at the Festival Secretariat aim to deliver.”
Commenting on the different genres of artistes, Williams said he is confident in the balance that has been struck to meet the desires of the older and younger fans. He said that the mixture is such that all could benefit from the experience that boasts a bit of ‘old school’ meeting ‘new school’.
“The goal from the beginning was to promote the federation through music, while giving locals artistes and residents a unique opportunity to see renowned performers in their own backyard,” Williams added. “It is also about tourism, increasing occupancy levels and increasing economic activity.”
The festival will take place June 29th-July2nd and is anticipated to be a ‘rocking-cant miss-event.