By Floyd French
(Basseterre, St. Kitts) – Bare Vybz Entertainment and UTS Chippie are teaming up to host Jamaican artist Jah Cure in concert. The concert, dubbed the Cure Concert, will be held on Apr. 26 at Carnival Village.
At a media briefing on Mar. 19, CEO Mr. Craig ‘Slaughter’ Douglas and Manager Mr. Shane Pereira of Bare Vybz Entertainment and Sales Services and Marketing Representative of UTS Chippie, Mr. Alfred Harley announced the details of the concert and the promotion leading up to the concert.
The organisers said that the concert is in response to crime and violence in the Federation and the wider Caribbean. They also insisted that Jah Cure’s past incarceration was not a downside to the aim of the concert but it demonstrated rehabilitation can work.
“Right now the young people need to hear something positive. I know Jah Cure did his time in prison and young people can learn that even though you make a mistake, you can redeem yourself and become a better person,” said Bare Vybz CEO Mr. Douglas.
“The entire idea behind imprisonment is supposed to be the focus on rehabilitation. Once we as a people can accept that the process can work then there is no reason not to accept a Jah Cure,” added Chippie Marketing Representative, Mr. Harley.
Chippie launched a texting promotion for the concert the following day. Persons can text “Cure Concert” to 7575 to enter a raffle to win EC$5000 which will be presented to the winner by Jah Cure on the night of the concert. Other giveaways and incentives will be announced leading up to the concert.
There will also be an after party at Club Kactus, and persons wearing Cure Concert wrist bands will receive a reduced price at this function.
Bare Vybz and Chippie hope people would take this chance to see Jah Cure in concert as the artist is booked solid with other engagements over the next two years. They also anticipate that visitors will come to St. Kitts just to see Jah Cure this time around.