By Stanford Conway
Local core stakeholders and small businesses will have a piece of the pie when four teams, including world champions Australia, play six first round matches of the International Cricket Council (ICC) Cricket World Cup tournament at Warner Park Stadium in 2007.
Stakeholders in St. Kitts and Nevis were appraised of this lucrative venture when the ICC Cricket World Cup West Indies 2007 Incorporated (ICC CWC WI 2007 Inc.) office in Jamaica, in collaboration with the Local Organising Committee (LOC), hosted a Stakeholders Roadshow last Tuesday at the Marriott Beach resort.
The Roadshow is a 12-day tour across the region by the ICC CWC WI 2007 Inc., visiting each of the nine host venues aimed at informing and updating core stakeholders, re-igniting positive mindset, engendering a sense of size and scale of the event, fostering a feeling of unity and demonstrating the importance of the role each stakeholder has to play in the upcoming tournament.
In addition to an overview and organisational review of the event, the ICC and WI cricket officials told the gathering that within 47 days 51 matches would be played in the Caribbean region and the ICC had sold the rights for some US$550 million.
They noted that cricket was the third most viewed sport in the world and the 2007 tournament was expected to have a viewership of over 2.2 billion people from 200 countries.
The officials also explained that contractual arrangements were made between the ICC and its 98 membership countries, which included the West Indies, and advertising of Caribbean products and services would be done throughout the 2007 tournament.
Project Officer Stephen Price said the owners of small businesses within the countries that would be hosting matches for the 2007 tournament would also gain from the venture.
He said arrangements were to be made for them to form a small business organisation and make an official application to gain rights for the marketing of their products and services during CWC 2007.
Price also indicated that the afternoon session of the Stakeholders Roadshow was geared for information sharing with front line associates, supervisors from the airline, hospitality, transport, tour operations, the Customs and Immigration Department and owners of small businesses.