Mr. Ian Blanchard

BRIDGETOWN, Barbados (15 April, 2016) – M. Ian Blanchard, the former chief executive at Cable & Wireless, has called for a renewed effort to meet the challenges of today’s Caribbean.

“As companies and nation states, we must consider that what we have done in the past may not be good enough; what got us this far may not get us to the place where we create the loyalty and profitability we desperately need,” said Mr. Blanchard, an action business coach. He made the remarks prior to being a presenter at the Caribbean Tourism Organization (CTO)’s 8th Tourism Human Resources Conference in Antigua & Barbuda from 11-13 May.

He will speak on the topic, From Good to Great: Driving Leadership & Organizational Excellence and will challenge participants to become better versions of themselves and fulfill the Caribbean’s true potential.

“We live in an age where opportunities abound, where we have access to a global audience in ways that are much cheaper and easier than ever before,” he said. “In order for us to move from good to great and derive leadership and organizational excellence we must care more, not just about or own island, our own nationals, our own families or employees, but about the wider, the broader, the bigger picture. We must care about legacy, about building trans-generational capacity and about making a difference that will outlast us.”

The session will address four key areas – clarity, accountability, reflection and execution – that are essential to drive leadership and organizational excellence.

The conference theme is, ‘Making Excellence a Habit: Service, Loyalty and Profitability in Caribbean Tourism’.  Organized by the CTO in collaboration with Antigua & Barbuda’s Ministry of Tourism and the Antigua & Barbuda Tourism Authority, it will be held at the Jolly Beach Resort and Spa.