BASSETERRE, St. Kitts — As part of its achievements in the tourism sector for 2018, St. Kitts received the ‘Highly Commended’ award in the Destination category of the Routes Americas 2018 Marketing Awards, as adjudged by the airline network planning community serving the Americas region.
The recognition took place in February and Minister of Tourism the Honourable Lindsay Grant said St. Kitts and Nevis continues to be recognised internationally.
“Our strategic airlift marketing to grow air service into the Federation from key target gateways has been recognized for excellence,” Grant said. “As the smallest country in the western hemisphere, it is significant that we were shortlisted from among destinations with much larger marketing budgets, including Barbados Tourism Marketing Inc.; Charleston (South Carolina) Area CVB; Hawaii Tourism Authority; Las Vegas Convention and Visitors Authority; and San Diego Tourism Authority,” Minister Grant added.
The annual Routes Marketing Awards Ceremony recognizes excellence in airport and destination marketing. They are highly regarded as the most prestigious awards in the aviation industry, as they are voted for and judged by the airline network planning community. Airlines voted for the marketing services that support the successful launch of new routes or the development of existing ones, and were instructed to vote for the organisations whose marketing efforts during the last twelve (12) months made a real impact on their future network development plans.
According to www.routesonline.com, St. Kitts as a destination is described as “intoxicating natural beauty, sunny skies, warm waters, and white sandy beaches.” These qualities, the website says, “combine to make St. Kitts one of the most seductive spots in the Caribbean.”