By Floyd French
Observer Reporter
(Basseterre, St. Kitts) -This week 50 students from the Convent School received a treat of chocolate and other candies from Something Sweet candy shop. The gleeful children packed the small candy shop on Princes Street to receive their goods, and they gave a loud chorus of thanks to Mr. Ernest Amory, one of the proprietors.
Mr. Amory said that this was their way of showing appreciation to the general public for its patronage and support. He said that there were many more schools to participate in St. Kitts and there were planning to extend the treat to schools in Nevis.
Last week Something Sweet hosted 50 students from the Maurice Hillier Memorial School, and the week before it hosted 59 students from the William Connor Primary School. Next week the store will treat 50 students from the George Moody Stuart School.
Mr. Amory pointed out that this year marked 59 years of operation for American Bakery, which now has been divested into other entities comprising Amory Enterprises. He said that the treats would continue this year into next year for the 60th anniversary of the bakery. He also said that he hoped to make the treat to the children for the next ten years and even beyond.
But this is not the first time the Amory family has given the Federation a 10 year period of customer appreciation. In 1992 the Amory brothers established Ashton Amory Day in honour of their father and celebrate over 40 years of operation. On that day for ten years, 1992-2002, American Bakery sold all its products at half price. The Ashton Amory Day also gave customers the opportunity to win cash and souvenirs such as T-shirts, mugs, and sun visors.
“It’s a great feeling to give to the kids,” said Mr. Amory. He said he and his brother were happy to show appreciation to the general public. He pointed out that Amory Enterprises has been making contribution to other causes, though they have not publicised such donations.
Mr. Amory recalled the philanthropy of his father, Mr. Ashton Amory MBE. According to Mr. Amory, his father contributed bread rolls and luncheon meat to a government day of treat for schools. He said the government provided milk for the students to drink while his father provided the sandwiches. Mr. Amory hopes that in the future the current day of treat at Something Sweet would become a week of treat.
